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Euphoria has 'lost its zeitgeisty edge' ★★☆☆☆

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09.04.2026

Euphoria Season 3 review: 'The show has lost its zeitgeisty edge' ★★☆☆☆

Four years on, the provocative HBO drama is back, with Zendaya, Jacob Elordi and Sydney Sweeney all returning. Unfortunately, though, "it has become a series with very little to say".

Of all the twists you might have anticipated for Euphoria's third and (rumoured) final season, turning Rue's (Zendaya) story into a neo-Western – driving across a desert, walking by an actual tumbleweed, working for a boss in a cowboy hat who carries a golden gun – was probably not high on anyone's list of guesses. That's just one of the many turns that may make you say: "Huh? Why?"

When the show first appeared in 2019 it was provocative and zeitgeisty, notable for the matter-of-fact way it assumed that sex, drugs and gender fluidity in high school have become cultural norms. Since season 2 ended, four years ago, Zendaya, Jacob Elordi and Sydney Sweeney have become major film stars. And although all three return to their characters comfortably after this long delay, the show has lost its zeitgeisty edge. Euphoria has become a series with very little to say, none of it very audacious or compelling. Based on the three episodes, of eight, that HBO made available in advance, it is a strained attempt to make the closed circle of friends it follows, now in their early 20s, somehow the same only different.

It's easy to see why Zendaya has deservedly won two Emmys as Rue and her performance may be even more striking today because as her fame has grown we've become used to seeing the actress look polished and elegant in every public appearance, far from her rumpled, troubled character. Rue is still adrift, battling for sobriety in Mexico and working off her debt to Laurie (Martha Kelly), a drug dealer from the previous season. Zendaya makes Rue convincing even when navigating preposterous turns. She moves on to Texas and works for a man called Alamo (an amusingly sinister Adewale Akinnuoye-Agbaje) who owns a chain of low-rent strip clubs advertised as "fully nude, always lewd."   

A very efficient club manager, she hands out drugs to the strippers and keeps tabs on money. Zendaya is wry and credible delivering ludicrous lines like "And that's how I became a drug mule". At times the show nods to old........

© BBC