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Rob Walker

Rob Walker

The New Yorker

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Which Shein is going public? The one Gen Z adores—or the one it spurns?

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. Global fast-fashion mega-retailer Shein has...

01.12.2023 20

Fast Company

Rob Walker

The enduring marketing genius of the Beatles

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. The Beatles hit No. 1 this week. It wasn’t...

10.11.2023 10

Fast Company

Rob Walker

Why a stunt that marketed Amazon drivers’ urine as an energy drink was so successful

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. The British writer, filmmaker, and prankster...

27.10.2023 10

Fast Company

Rob Walker

Why the future of Toys ‘R’ Us includes fewer strip malls and more cruise ships

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. When Toys “R” Us closed the last of its...

20.10.2023 5

Fast Company

Rob Walker

While Amazon is under fire, its doorbell brand is offering $1 million for proof of aliens

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. Amazon’s Ring line of “smart” video...

13.10.2023 9

Fast Company

Rob Walker

Taylor Swift is the best thing to happen to the NFL brand

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. If you think the NFL and its media partners...

06.10.2023 8

Fast Company

Rob Walker

Olive Garden is having a moment

29.09.2023 10

Fast Company

Rob Walker

The smart home of the future is here—and it’s for chickens

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. If you made a list of things that need to be...

22.09.2023 6

Fast Company

Rob Walker

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. The Paqui chip brand, which places an emphasis...

15.09.2023 10

Fast Company

Rob Walker

How Nvidia became a household brand

Branded  is a weekly column devoted to the intersection of marketing, business, design, and culture. Traditionally, a company works to create a...

08.09.2023 30

Fast Company

Rob Walker

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