menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Why some shoppers avoid self-checkout (even when it’s faster), according to psychologists

12 0
16.08.2026

Which lane do you choose at the grocery store?

To your left, the self-checkout area: a collection of blinking, beeping, whirring, computer-speaking machines with bright LED screens and audible prompts to “please select a payment type.” To your right, a single lane with a human cashier…and a line that snakes into the next aisle and out of sight.

You look down. You have six things; the math is obvious. The kiosks will be faster.

But somehow, you and your little basket find yourselves at the back of that winding line.

What’s going on here? If you have ever steered your cart away from self-checkout, even when it is the faster, more efficient option, you are not alone. It may seem like a simple preference on paper: You’re either a “kiosk person” or a “not-kiosk person.” Optimized or old-school. But for many shoppers, that choice is rooted in a human desire for connection and emotional safety, and a small, stubborn refusal to do more work under cameras.

A ritual quietly disappears

Within a single generation, grocery shopping moved from “you hand your stuff to a person” to “you become the person.” For most of the 20th century, buying groceries meant interacting with at least one other human: You chose the lane, loaded items onto the belt, and handed your entire life, cloves of garlic, wine that costs $2, strawberry ice cream and tissues infused with lotion and  Vicks VapoRub to another person. They scanned, bagged, and told you, “Have a good night.”

Today, 40% of checkout lanes at major U.S. grocery chains are self-checkout. They are everywhere: In 2026, 96% of grocery stores in the U.S. offered self-checkout technology, while 86% of consumers claim to use it. You scan. You bag. You look up codes for organic green onions. You do all this on camera, with a disembodied voice ready to tell you about an “unexpected item in the bagging area.”

There was a time when a “full-service checkout” meant that someone else, a trained professional, handled everything. They asked about your day, made sure that egg cartons never wound up at the bottom of your bag, and sometimes carried everything out to your car. It felt like being taken care of.

Self-checkout machines didn’t just replace a series of tasks. They erased the human at the end of a grocery trip.

The importance of weak ties in life

So, you avoid self-checkout lines. Psychologists say a few different things are going on here.

Researchers use the term “weak ties” for the small, casual relationships we maintain with people we don’t know well: the kind cashier who always smiles, the guy behind the fish counter who saves his best salmon for you, and the bus driver who recognizes your face even if they don’t know your name.

Brief, ordinary, easy to overlook, and for many people, irreplaceable. Toni Antonucci, a professor of psychology at the University of Michigan, explained the significance to the Daily Mail: Weak ties are “somebody who makes you feel important in their world,........

© Upworthy