Amazon product reviews have become a staple for many content creators as they piece together ways to make money with their social media channels. Product in hand, they talk to the camera, addressing other Amazon shoppers to inform them of their experiences with something they got from the website.

There’s a bit of a formula with those reviews that might not be super noticeable until you see one done in jest, and one dad with a newborn has totally nailed it.

The review that got its own 5-star review

Jordan (@CamOnAll on TikTok) holds his newborn, Louise (they call her Lou) in a semi-football hold as he delivers an “Amazon product review” of her in a video that has racked up more than 8 million views.

“Hey everybody, this is my product review. We got this from Amazon roughly five-and-a-half weeks ago or so. It came in a little different package than we were expecting. We had to do some manual opening of the box, but hey, we got it out of there.” (Lou arrived via an unexpected but non-emergency c-section.)

“They don’t tell you exactly the size,” he continued. “This one was 21 inches, I believe, so it was a good length. It was six lbs 14 oz, which is a........

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