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The Cheesecake Factory aesthetic won’t save MAGA

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The Cheesecake Factory aesthetic won’t save MAGA

The president’s love of kitsch once charmed his base. Now it’s finally failing him

Published October 28, 2026 6:45AM (EDT)

As soon as former president Barack Obama described Donald Trump’s aesthetic assault on the White House as “looking like Saddam Hussein opened a Cheesecake Factory,” the current president did what he does best: seethe. Ever since Obama’s weekend joke at an Ohio rally, Trump has been complaining non-stop. On Sunday, he posted on Truth Social that Obama was “a grossly incompetent President” and accused him of “campaigning for a Muslim Brotherhood Jihadist.” The following day, he told reporters that Obama is “not a smart guy.”

At a........

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