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Sam Altman and Dario Amodei Clash Over Ads and the Future of A.I.

7 0
06.02.2026

Sam Altman says OpenAI has a “differently-shaped problem” than Anthropic. Chris Jung/NurPhoto via Getty Images

As the A.I. industry’s two most influential voices, OpenAI CEO Sam Altman and Anthropic’s Dario Amodei are competing not only for market share but control over the public narrative. The rivalry was put to the test this week when Anthropic released a Super Bowl campaign poking fun at OpenAI’s recent move to introduce ads into ChatGPT. Altman didn’t take the jab lightly and is now trying to reclaim popular sentiment by framing his decision as one that will democratize technology, rather than keep it locked behind pricey subscription plans.

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“Anthropic serves an expensive product to........

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