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Ferrari’s First EV Heads to Monterey Car Week Auction With a $1.1M Estimate

The Jony Ive-designed Luce EV will hit RM Sotheby’s with a $1.1 million estimate after selling out its 2026 allocation.

This Saturday, the first of Ferrari’s polarizing EVs, the Luce, will head to auction at RM Sotheby’s during Monterey Car Week. With a presale estimate above $1.1 million, nearly double its retail base price, plenty of people will be watching closely to see how much it actually fetches. Designed by former Apple designer Jony Ive and his team at LoveFrom, the Ferrari Luce was widely panned and heavily mocked online when it debuted globally in May. Ferrari’s stock also dropped significantly amid concerns that the fully electric supercar deviated too far from the company’s iconic and lauded design language.

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But some of that backlash has faded following news that the new Ferrari has “sold like hotcakes,” according to Fortune Magazine. As of last month, sales of the EV had hit the company’s 2026 target of 500 units. The Luce MSRP starts at around $630,000, and the vehicle for sale through RM Sotheby’s, known as VIN 0, will land in collectors’ hands sometime in 2027.

“I think the estimate........

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