By Andrea Evans‑Bilham

For many, the online world feels like a digital “Wild West” – vast, fast-moving, and largely unchecked.

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The assumption has been that young people are simply along for the ride and powerless to affect change.

That assumption is wrong.

This is a wake-up call to brands and regulators – young people expect action to tackle online harms. They are in favour of age restrictions on social media and are even shunning brands and platforms that don’t take online safety seriously enough.

New research from the Online Responsibility Network shows that a staggering eight in ten Gen Zers say they will parent their children differently when it comes to social media.

This is a striking statistic,........

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