America is falling out of love with Meghan, the Duchess of Sussex.

The last two days have seen a stream of reports from American media about Meghan’s fall from grace, following Netflix’s decision earlier this month to divest from Meghan’s lifestyle brand “As Ever”.What’s different is that the takedowns aren’t just coming from from Fox News or Trump-aligned media who usually criticise Meghan. They’re coming from liberal publications who she was once the darling of.

This week, Variety magazine ran a piece about how Netflix is “done” with the Sussexes, and more broadly “A-list talent and directors were hesitant to work with the pair” (both the Sussexes and Netflix deny the claims in the article). Just three years ago, The Cut made Meghan their cover star in a seminal profile which made all the headlines for telling “her side” of Megxit. On Wednesday they ran a piece entitled “Sounds Like Netflix Is Drowning in Meghan Markle Jam” – about how Netflix had over $10 million worth of Markle’s As Ever lifestyle brand products going spare, and gave it away for free to employees. In response, a spokesperson said giveaways from sample closets are standard practice at studios.

I see the brand of Meghan falling apart more widely too. Where once every American influencer would be defending Meghan from us stiff-upper-lip Brits,........

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