Blake Lively and Justin Baldoni’s Feud Ruined a $100 Million Brand. It’s a Crucial Lesson for Every Founder

Markets don’t care if you’re right. They care if you’re liked.

Blake Lively and Justin Baldoni. Illustration: Inc.; Photos: Getty Images

The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if you lose public favor.

Before their feud with........

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