Beauty Doesn’t Need More Brands. It Needs Better Brand Builders

A product gets attention. A brand earns loyalty.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Sophie Blowfield. Illustration: Inc.; Photos: Courtesy subject; Adobe Stock

Every beauty brand wants to create a world customers can step into. But a compelling brand is more than an aesthetic, a color palette, or a promise.........

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