People Don’t Fall in Love With Products. MLS Built Its Campaign Around What They Do Love

MLS spotlighted the faces, personalities, and stories behind soccer. Its campaign offers marketers a practical lesson in creating emotional connection.

EXPERT OPINION BY SNEHA SAIGAL

Photo: MLS Communications

There is an abundance of AI-generated content across marketing campaigns in 2026. According to Salesforce, 75 percent of marketing organizations now use at least one form of AI in their campaigns. Yet, in a recent marketing survey, Gartner found that 50 percent of consumers prefer brands that avoid using generative AI in........

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