7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0

Marketing doesn’t have to be expensive. Every play here costs more time and creativity than money.

EXPERT OPINION BY MICHAEL TASNER, FOUNDER & CEO

Illustration: Getty Images

Founders who survive bad years don’t outspend their problems. They outthink them.

In December 2007, I was staring at a P&L that showed a $200,000 loss and was ready to close my marketing agency. Two days after a hard conversation with my wife about shutting it down, an email landed in my inbox: “Rebuild........

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