Olivia Jade Launches Her Beauty Brand, O.Piccola After 5 Years of Formulation, Testing, and a Major Product Overhaul

The YouTuber wanted to create a company on her own terms. That meant prioritizing patience.

BY LEILA SHERIDAN, NEWS WRITER

Olivia Jade. Illustration: Inc; Photo: Opiccola

Olivia Jade spent two years creating a makeup palette she eventually scrapped. After partnering with a California manufacturer that operated like a turnkey service, offering mostly pre-set formulas with little room for customization, the 26-year-old YouTuber and influencer realized the product she’d spent years developing would never actually feel like........

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