Apple Didn’t Need a Keynote. Its Brand Ambassadors Did the Marketing Instead

Why pay for advertising when your customers can do it for you?

BY KIMANZI CONSTABLE, FOUNDER OF UBORA ADVISORY

Apple shocked consumers by skipping a traditional keynote to announce a major refresh of its desktop hardware. Through its online Newsroom, Apple announced the new M5 and M6 Mac mini and Mac Studio. 

I didn’t learn about the new Macs from Apple but through Apple’s brand ambassadors on social media. Apple fans shared the news in droves, and I’m not talking about tech........

© Inc.com