Exclusive: Martha Stewart’s new AI startup wants to manage your home before things break
Exclusive: Martha Stewart’s new AI startup wants to manage your home before things break
Martha Stewart is entering the AI-agent wars through the mudroom.
It all started at Easter brunch on her farm, where Stewart met Kyle Rush—her neighbor and an AI engineer—and realized he was describing what she says she’d imagined for years: software that notices the leaky ceiling, expiring insurance policy, or too-high utility bills before the homeowner does.
That idea is now Hint, an AI home management startup cofounded by Stewart, home-services veteran Yih-Han Ma, and chief technology officer Rush. The company raised $10 million in seed funding led by Slow Ventures, Fortune learned exclusively. Montauk Capital (who incubated the company), Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey, and Brian Kelly, the founder of The Points Guy, also participated. Hint will launch on desktop and iOS this summer.
Hint’s pitch is that homeowners don’t need another marketplace, checklist, or chatbot. The setup is disarmingly simple. “The first thing you do is give us your address,” Ma told Fortune. “That’s it.” From there, the app pulls public data on the property, weather, soil, air quality, listings, and other signals. Users can also upload........
