India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
While markets fret about the price of a barrel, India has been struggling with the cost of a can. The aluminum containers have been in short supply in the country since the closure of the Strait of Hormuz, and since Diet Coke is only sold in cans in India, it’s been a real one-two punch to the six-pack for many.
Bottlenecks and cans: Trade logistics in Asia depend........
