How Leaders Can Extend Themselves With Digital Twins
It’s been a dilemma for leaders for as long as leaders have existed: You can’t do multiple things at the same time. Modern businesses are often spread out across states and countries, workers up and down the corporate ladder need guidance, and all the while, a variety of critical functions need to go right. It’s hard for a single CEO to put their stamp on all of it.
AI can expand your reach beyond that of just a single CEO, though. Business leaders are taking their own records—reports, emails and memos, research, presentations, social media posts, podcasts and videos, written work products—and programming their own LLMs with it, creating their own digital twins. With a digital twin, employees everywhere can get a CEO’s advice on the best way to write a tricky email, figure out initiatives that fit with cultural mandates, or be reminded of your five top business goals for the year before talking to a contractor.
Michael McCready, owner and managing partner of McCready Law—an injury law firm with offices in 13 states—created a digital twin to better extend his leadership across the firm. I talked to him about how it works, and an excerpt from our conversation is later in this newsletter.
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In a decision that surprised no one who was paying attention, the Federal Reserve’s Open Market Committee voted unanimously last week to increase interest rates by a quarter point, boosting the benchmark to 3.75% to 4%. This was the Fed’s first rate increase since 2023, and the first for Kevin Warsh, Trump’s hand-picked Fed chair. As August’s inflation remained at 3.4%, according to the Bureau of Labor Statistics—the same rate as July, and well above the Federal Reserve’s 2% inflation benchmark—many analysts were considering the rate increase a foregone conclusion. In a press conference after the meeting, Warsh said the action will deliver “price stability.”
Unsurprisingly, Trump—who has consistently railed against the Fed for not lowering interest rates faster—was unhappy with the Fed’s decision. In a Truth Social post, he said interest rates in the U.S. should be 1% or less “because we are the Best Credit in the World — BY FAR.” He added the U.S. is “BOOMING with new investment.” But Forbes senior contributor Bill Conerly writes Trump is unlikely to get his wish any time soon. Inflation has consistently run high, and global borrowing is up—mostly to fund AI infrastructure development. Conerly projects a total one-point increase through 2028.
The quarter-point increase from the Fed last week is likely to continue squeezing consumers. Forbes editorial fellow Fiona Riley writes it will likely raise borrowing costs on credit cards and prevent car and mortgage loan interest from dropping. Moody’s Chief Economist Mark Zandi predicted on CNBC that credit card rates........
