menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

How your beliefs shape what you can achieve

16 0
09.04.2026

How your beliefs shape what you can achieve

Your beliefs trigger real physiological changes through specific, measurable pathways.

[Source Photo: Freepik]

BY Next Big Idea Club

Below, Nir Eyal shares five key insights from his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.

Eyal is a best-selling author, former Stanford lecturer, and one of the world’s foremost experts on behavioral design. His previous books, Hooked and Indistractable, have sold more than a million copies and been translated into 30-plus languages.

Next Big Idea Club readers can get an exclusive free download of Eyal’s 5-Minute Belief Change Guide at: NirAndFar.com/beyond-belief-live/.

The best beliefs are both practical and provisional. They offer just enough certainty to act, yet enough flexibility to adapt when new evidence arrives. Choosing your beliefs wisely may be the most important skill nobody ever taught you.

Listen to the audio version of this Book Bite—read by Eyal himself—in the Next Big Idea app, or buy the book.

1. Beliefs are tools, not truths.

Most people picture motivation as a straight line: If you want the benefit, then you’ll do the behavior. You do the work; you get the reward. Simple cause and effect. But this model is incomplete.

Knowing what to do and why you should do it isn’t enough. If it were, we’d all follow through on everything we know is good for us. You can have a perfect plan, backed by solid reasoning, but if you don’t believe your effort will make a difference, you won’t persist. And without that belief, even the best advice becomes wasted breath.

Starbucks CEO Brian Niccol says the most underrated leadership skill is listening more and talking less


© Fast Company