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How the Honey Deuce became a US Open icon—and how drink brands are racing to become the next one

9 0
11.09.2026

How the Honey Deuce became a US Open icon—and how drink brands are racing to become the next one

A drink that first found its footing in the flip-phone era still dominates social media every fall. Can others replicate that success?

[Photo: Angela Weiss/AFP via Getty Images]

BY María José Gutiérrez Chávez

The US Open officially marks the end of the summer season in New York City, and with it comes social media’s favorite seasonal cocktail: the Honey Deuce.

Featuring lemonade, raspberry liqueur, Grey........

© Fast Company