Why Rocket is replacing the traditional marketing funnel

On the latest episode of Brand New World, Rocket CMO Jonathan Mildenhall details how he’s shifting the brand focus to reflect modern reality.

[Images: Rocket Companies]

One in six American mortgages are now serviced by Rocket. That encompasses almost 10 million borrowers and manages $2.1 trillion in principal balance. But it wasn’t that long ago that Rocket was lagging in brand awareness. 

CMO Jonathan Mildenhall has had a storied, award-winning career across brands of all stripes, from Coca-Cola to Airbnb. Now with Rocket, he’s aiming to build the company’s services into the world’s first........

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