06-04-2026SUBSCRIBER EXCLUSIVE

Brands, beware! Microdramas just might be the next metaverse

Millions of viewers. Billions in revenue. Tons of buzz. Microdramas are the hot new thing in brand land. Here’s everything you need to know before jumping in headfirst.

A young woman notices a pair of Crocs outside her neighbor’s apartment door. But there’s a huge problem. The Crocs don’t have a single Jibbitz charm. So she decides to take a charm off her own Crocs and put it on the shoes of her mysterious neighbor. 

That’s the start to Charmed to Meet You, a scripted microdrama that launched in February on the ReelShort app. Apparently inspired by a true story involving a Crocs employee, it chronicles a........

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