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Cracking the customer loyalty code in a mobile-first world

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IMAGINE you were a small business owner selling coffee at an office building with thousands of employees. Day in, day out, they get their morning coffee or afternoon fix from your store, but you wonder if there is a better way to expand the reach and awareness of your brand. From letting everyone in the building know about your cream cheese bagels and the home-made iced teas, to offering discounts to the loyal fan base that you have amassed, there must be a better way than leaflets and word of mouth.

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