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Why Facebook appointed a former politician to lead global corporate affairs and what it means for traditional PR

2 7 27

Are bureaucrats taking away PR jobs? Or have traditional PR roles ceased to exist?

Facebook has a new communications chief after 10 years. The name might come as a surprise though.

On October 19, Facebook COO Sheryl Sandberg put out a post on her page announcing the appointment of Nick Clegg as the company’s new VP, Global Affairs and Communications. She described Clegg as “a thoughtful and gifted leader who has served as a Member of the European Parliament, a British MP and Deputy Prime Minister of the UK,” and as someone who “understands deeply the responsibilities we have to people who use our service around the world”.

Clegg replaces Elliot Schrage, who led Facebook’s global policy and communications team for the past 10 years. His appointment has got everyone talking. And rightly so. After all, it is not every day when a former MP and deputy PM no less, gets roped in by a global corporation.

Nick Clegg, VP, Global Affairs and Communications, Facebook

The circumstances surrounding Clegg’s selection make it all the more intriguing.

It is no secret that 2018 has been a challenging year for Facebook. With controversies and allegations on security breaches, many users have been quitting the platform, and Facebook has not yet been able to deal with this effectively. Some Facebook shareholders have even proposed that Founder-CEO Mark Zuckerberg be pushed out of the company - a move that could erode billions of dollars off Facebook’s valuation. Several public........

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