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This Delhi startup by NIT alumni is building a Netflix-style reading service for millennials

16 21 0

Netflix for reading? Does that intrigue you?

Well, it should because two architect-turned-storytellers from South Delhi are trying to make that a reality for Indian millennials.

After five years of designing townships, high-rises, and retail stores, NIT alumni Kumar Abhishek and Gaurav Gupta launched a visual storytelling startup, TaccoMacco, in 2016, with the vision of marrying India’s rich literary tales and new-age art and animation.

In 2018, TaccoMacco pivoted to a Netflix-style, subscription-driven service for novels, ebooks, and stories. The startup derives its name from two comic book characters, Tacco and Macco, the founders had developed three years ago.

Like Netflix, TaccoMacco serves as a platform to read and discover curated books, and also as a creator of original content. The founders are unabashed about being inspired by Netflix. Not only its service model, but even its design mirrors Netflix’s aesthetics right up to the last pixel.

Unlike the streaming giant, however, TaccoMacco offers per-day subscriptions starting at Re 1. There are monthly (Rs 99) and half-yearly (Rs 499) plans as well. There is even a chapter-wise reading option that has emerged as the app’s most popular feature so far. TaccoMacco says it has kept the entry barrier low in order to make reading “cool and trendy” again.

Founder & CEO Kumar tells YourStory,

“Millennials love subscription apps, whether it is for streaming or gymming. But books are always presented as something serious and uncool. There is a notion that nobody reads these days. And, reading is still trapped in some legacy of having to buy individual books. That is what we wanted to change and make........

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