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These startups are applying new-age tech to make cricket more savvy

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India is the world’s biggest cricket market in viewership, sponsorships and revenues. Now, startups are out to leverage this.

Like all other industries, sport too is being transformed by technology. Every aspect of sport — from player training and coaching to post-match analytics to live broadcast and viewer engagement — is being or stands to be disrupted by technology.

Sports tech is estimated to be a $10.3 billion market globally by 2024. According to Transparency Market Research, the industry is segmented on the basis of application, sports type and geography. Further, based on the application type, the sector is categorised into fan insights and engagement analysis, team management analysis, business operations analysis, video analysis, injury and health assessments, and so on.

In India, even though sports tech is still nascent, it is visibly picking up pace. According to sports ecosystem tracker SportsTechX, over 63 percent of currently operational sports tech companies in India have been founded since 2015, “which is clearly more than the European average and shows an intense movement in the market.”

Consequently, investor interest is growing too. Benjamin Penkert, Founder of SportsTechX, says,

“Initiatives such as the recently concluded Sports Analytics Conference in India and increased investor buzz with a number of startups having raised funding in 2017 are positive signs indicating an industry that is on the brink of a strong growth spurt.”

Most recently, ADvantage, a $70 million global sports tech fund, announced that it is scouting for Indian sports tech firms to invest in. It has already invested close to $10 million........

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