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Meet Delhi startup SportsFlashes that wants to be the Amazon for sports

8 20 30
18.04.2019

Last August, a little-known sports startup from India acquired the audio broadcast rights of the English Premier League (EPL) — possibly the world’s most popular sporting league — until 2022. That is a total of 380 matches in four years — not a small bet by any measure. A month later, it partnered with Amazon to bring live EPL commentary on Alexa-enabled devices.


Team SportsFlashes

Startup SportsFlashes had finally arrived on the big stage two years since it began. From aggregating multi-language sports content, it shifted focus to audio by launching India’s first internet sports radio, and started creating and owning content.


Since then, the Delhi-based startup has gone on to acquire the global audio rights to some of the most prestigious sporting tournaments, including the upcoming ICC Cricket World Cup, the ongoing Indian Premier League, and all international cricket matches to be played in India for the next five years.


Also read: The rise of sports streaming in India, and how live cricket separates Hotstar from the rest


India’s first online sports radio


SportsFlashes claims it has 25 million unique listeners with a cumulative reach of over 500 million for its audio broadcasts. More than 250 million minutes of audio has been consumed on its platform, with listenership peaking between January and March during India’s bilateral cricket tournaments against Australia and New Zealand.


And that’s not all.


The startup is now looking to expand its reach to one billion during the World Cup (which starts in 40 days from now) by broadcasting audio feeds of all matches in 11 languages, including English, Hindi,........

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