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Israel startup Applicaster inks first-of-its-kind business partnership in India, to revamp Zee5 app

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Homegrown OTT platform Zee5 has entered into a partnership with Israel tech startup Applicaster in what is a first-of-its-kind collaboration between Indian and Israeli companies. The partnership seeks to utilise the bonhomie between the two countries and pro-collaboration policies between India and Israel, and has been facilitated by the Embassy of India in Tel Aviv.

Zee5 is a part of the Rs 32,900-crore Zee Entertainment Enterprises Ltd, and is available in 190 countries. It competes with Netflix, Amazon Prime Video, Hotstar, and others in an increasingly cluttered digital entertainment market.

Applicaster, meanwhile, is a leading cloud platform for media and TV app development, having built enhanced applications for top global media brands including DirectTV and Televisa. Zee5 is its first partnership in India.

Over the next few weeks, the entire Zee5 platform will undergo a revamp based on changing viewership patterns and........

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