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How RUSSSH went from a call-based task manager to being Mumbai’s go-to delivery service

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Seven-year-old startup RUSSSH, which began by taking task requests over the phone, is nearly the Dunzo of Mumbai with its delivery service. Now, it wants to expand to other metros.

Back in 2012 when RUSSSH began as GetMyPeon, it was the only errand-running and delivery service in Mumbai. That running errands for random people could be an actual business was a novel concept for India at the time. Founder Bharat Ahirwar pooled in Rs 20,000 from his personal savings and started taking task orders via calls, emails, and later, through social media.

There was no website, and that seemed alright because GetMyPeon was completing just about eight tasks a day at Rs 100 per request. From picking up groceries and taking a car for servicing to dropping someone at the airport, the startup was helping Mumbaikars carry out their daily chores with ease.

“At that time, we were just competing with regular maids, watchmen and office boys. We said we could do these tasks better because we had trained and trustworthy errand boys who understood the urgency and confidentiality of the tasks,” Bharat tells YourStory.

Bharat Ahirwar, Founder & CEO, RUSSSH

Phone orders to on-demand concierge app

About three years on, in 2015, GetMyPeon rebranded itself as RUSSSH. It also received a seed funding of $250,000 from undisclosed angels. A website followed because the startup realised it needed to “start capturing data” about customers. As more orders flowed in, RUSSSH stepped up its delivery fleet. It also expanded its range of tasks, and started servicing Navi Mumbai and Thane, along with Mumbai.

In 2016, it rolled out a mobile app, which was the need of the hour. Bharat says, “From taking orders on the phone to processing........

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