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Hotstar crosses 300M users just in time for Game of Thrones

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15.04.2019

Four years since its inception, Disney-owned Hotstar has crossed 300 million monthly active users (MAUs). That is a 4x growth since 2017-end when the platform had about 75 million MAUs.


Hotstar is India's largest video-streaming service, miles ahead of global peers like Netflix and Amazon Prime Video. It owns the streaming rights of the some of the most popular entertainment properties across genres, including Game of Thrones (whose eight season premiered this morning) and the Indian Premier League (one of the world's most-watched sporting leagues).


Speaking at the Disney Global Investor Summit recently, Uday Shankar, President of Walt Disney Company Asia Pacific, and Chairman of Star & Disney India, revealed that Hotstar accounts for 40 percent of all long-form digital content consumed in India right.


It is the country's........

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