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Here’s how this fantasy sports startup from Gurugram plans to reach 10M users by next IPL

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13.05.2019

Not too long ago, ‘fantasy sports’ would be dismissed by serious sports watchers as a distraction. Some even compared it to ‘betting’ - something rampant in actual sport. But the last 12-18 months have ushered in a new era for the fantasy sports (also known as e-sports) sector. While China leads the world in casual gaming, India is said to be topping in consumption of e-leagues.


Fantasy sports platforms are where users create imaginary teams and earn real cash based on the players’ actual performance. They can build teams using their own knowledge of the sport, as well as by analysing factors such as the player’s fitness, form, weather conditions, and past performances.


The increasing possibilities of making money out of a passive consumption habit have made fantasy gaming a sudden rage. It makes everyone a ‘player’.


The Indian Federation of Sports Gaming (IFSG) estimates there are 60 fantasy sports platforms in India today, most of which sprang up in the last year or so.


Gurugram-based FanMojo is one of them.


Part of the Singapore-headquartered U2opia Global (which runs multiple businesses across media, telecom, gaming and digital marketing), FanMojo was first launched in 2017 under U2opia’s startup incubation programme – Catapult. But, not until the middle of 2018, when it “reinvented” itself as a modern-day fantasy gaming platform, did FanMojo generate user interest.


FanMojo appointed Prithvi Shaw as its brand ambassador in March.

Riding the fantasy gaming craze


Since then, the startup claims it has witnessed a 5x........

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