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Flipkart dominates India's online smartphone sales in 2019; Amazon leads premium segment

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The smartphone segment appears insulated from policy uncertainties surrounding ecommerce companies in India right now. Mobile sales from online channels reached its highest-ever share of 43 percent in the first quarter of 2019, a study by Counterpoint Research reveals.

Flipkart pocketed 53 percent of overall sales, while Amazon grabbed a 36 percent share. The remaining 11 percent went to Xiaomi's Mi Store.

Amazon, however, dominated the premium category (Rs 30,000 and above), accounting for a whopping 81 percent of the sales, riding on flagship launches from OnePlus, Samsung, and Apple. Flipkart, on the other hand, accounted for 17 percent of premium category sales.

Image: Counterpoint Research

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