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Elon Musk, Becoming by Michelle Obama, Ikigai, and other audiobooks that are trending

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16.03.2019

Until about a year ago, audiobooks weren’t a part of mainstream consciousness in India - a market where paperbacks still rule the roost. But, in the last 15 months, two of the world’s largest audiobook platforms - Storytel and Amazon’s Audible - entered India with a slew of local language titles, celebrity-narrated international content, episodic adaptations of cult novels, and more. Even Google launched audiobooks on Play Books in 2018.


Even though audiobooks still occupy a negligible share of India’s $6-7 billion publishing industry, there is a definite upsurge in their consumption. With streaming becoming a way of life for urban millennials, and with the availability of cheap mobile data, audiobooks are slowly gaining ground. While there are no domestic numbers yet, audiobooks are a $2.5 billion market globally.


Publishing experts reckon that India’s rich tradition of oral storytelling will foster the growth of audiobooks much faster than podcasts. Essentially, we’re hearing the same stories - in a different format. There is a lot on offer already.


Audible India launched with over 200,000 audiobooks, including 400 titles by Indian authors. Storytel, on the other hand, boasts of a 60,000-strong library consisting of Hindi and Marathi titles, besides English ones.


YourStory browsed through both platforms and curated a list of top audiobooks available right now. These include both fiction and non-fiction.


Becoming

Michelle Obama’s powerful and inspiring memoir has wooed listeners worldwide. Becoming, narrated by the Former First Lady herself, has been a top trending audiobook across platforms since its release in November 2018. Obama’s candour is refreshing, her wit is sharp, and her reminiscences........

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