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A fitness tracker that lets you take calls and listen to music? That’s Mumbai-based Soulfit’s USP

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Wearable tech startup Soulfit’s Sonic fitness band doubles up as a Bluetooth headset that lets you receive calls, email alerts, WhatsApp, and social media notifications.

If you multitask, why wouldn’t you expect people – and the things – around you to?

Enter Mumbai-based Soulfit, which makes over the traditional fitness tracker into a multifunctional, all-day wearable.

The Sonic health band packs in much more than any other tracker resting on your wrist - apart from the inbuilt blood pressure monitor, step counter, heart rate monitor, phone tracking, and sleep monitor, it doubles up as a Bluetooth earpiece to take calls on the move, lets you listen to music, and also acts as a remote control to take photos using a paired smartphone.

Could any wearable be “stickier”?

The Co-founders of Soulfit, Ishwar Kumhar and Nikita Kumawat, ran a corporate gifting company and realised fitness bands were heavily in demand. But, most of what was gifted was “unbranded stuff from China”, and buyers were not content with the product they received “at that price point”.

So, the husband-wife duo contemplated developing a homegrown fitness tracker that could find the right mix between style and utility, and become an “acceptable” proposition for corporates (incidentally, Soulfit’s biggest clientele now).

In September 2017, they were joined by Karan Gour, a techie-entrepreneur who’d founded and shut a B2B startup. Karan became one of the founding members of Soulfit, and aided the development and launch of its first product, Soulfit Sonic.

“We launched the product in January 2018 at a medical expo in Mumbai........

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