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[App Fridays] MUBI, the Netflix for world cinema lovers, is now in India and here’s why it’s unique

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MUBI brings a handpicked selection of 30 arthouse classics every month and you can access all of them for a monthly subscription of Rs 500.

There’s a new movie-streaming app in town. And, it’s rather unique.

European streaming service MUBI that curates the world’s best arthouse and independent cinema debuted at the Mumbai Film Festival in October.

Efe Çakarel, the Turkey-born Founder and CEO of the app, travelled to India to shed light on the importance of the local film market, and the enormous appetite of our movie watchers. In India, MUBI will seek out relationships with film festivals, local producers and emerging talent who are eager to tell new stories to a global audience,” he announced.

Simply put, MUBI is unlike any streaming service India has seen so far. It ditches the idea of having a wide catalogue and presents a carefully “handpicked” selection of 30 movies at any given point. A new film is added every day, and the oldest one is removed. Every title on MUBI has a 30-day rotational run.

Classics available on the platform include works of the greatest auteurs in cinema history - Ingmar Bergman, Jean-Luc Godard, Akira Kurosawa, Wong Kar-Wai, Quentin........

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