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[App Fridays] Meet HubHopper, a homegrown podcast and news curation app for busy millennials

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Delhi-based HubHobber is out to make the most of India’s growing interest in podcasts. The app’s focus on India-centric content gives it an edge over Google Podcasts, Podcast Addict, and others.

It might be safe to suggest that podcasts are now mainstream in India.

What started as an iOS-only trend in the US back in 2014 with the launch of Apple’s standalone Podcasts app — that Wired magazine described as a “fundamental moment which elevated the medium to its highest level of public visibility” — and was seen as a Western trend in mature markets, is gripping Indian millennials slowly yet surely.

There are no country-specific usage numbers yet, but the increasing availability of India-centric podcasts and varied short-form audio content coupled with dropping mobile data prices has led to a podcast boom in recent years. It has led to a sea change in the audio-streaming industry, brought about habit changes in consumers, opened up new avenues in content creation and distribution, and of course, given rise to a host of podcasting startups and apps.

Delhi-based HubHopper is one.

Image: HubHopper | YouTube

The startup launched as a social network in 2015 but soon pivoted into a podcast directory and short-form content aggregation platform for new-age internet users, who are always on the lookout for “bite-sized” information summaries. HubHopper serves as a platform for audio content creators, news and magazine publishers, bloggers, and vloggers across genres and ideas.

It claims to have recorded 2-3 million impressions worldwide with an active monthly........

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