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[App Fridays] Half a million people have downloaded this app to spruce up their Instagram Stories

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Photo apps are a serious business today. Not only are photo-sharing social networks like Instagram and Pinterest popular, but specialised collage, editing, and design apps have also gained ground in recent years, as millennials strive to put out the most manicured version of themselves on the internet.

Instagram Stories is perhaps the biggest beneficiary of this trend. The feature, which began as a “Snapchat clone” less than three years ago, is now being used by more than 500 million users - half of Instagram’s total base - daily. That is unprecedented for any app, least of all a photo-led network.

It might be safe to suggest that ‘Stories’ is Instagram’s defining feature at the moment, and users are leaving no stone unturned to make the most of it. As a result, apps dedicated to the beautification, glamourisation, and optimisation of content that goes in ‘Stories’ have flooded the app stores.

Insta Story is one such app.

It describes itself as an ‘IG story maker’ and offers 20 themes and 300 templates, along with multiple layouts, fonts, and backgrounds, for users to create beautiful and compelling Stories.

Launched in January 2019, Insta Story, which is the handiwork of Ufoto, a Chinese Android developer that specialises in........

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