There’s something about our grandmother’s cooking that we all crave. We even continue to reminisce and try to emulate their recipes long after they are gone.
Such was the story of Anand Bharadwaj, who thought of his grandmother Janaki’s cherished recipes—the times when delicacies like Aval Pori Urundai, Nendran banana chips, and Kai Murukku filled their home during Diwali.
His wife, Nalini Parthiban, also fondly recalls not only assisting in making these treats but also cherishing the stories behind their origins. However, she says, “As a mother, I struggled to find the time to prepare (those) traditional recipes in the authentic way they deserved to be prepared.”
For Nalini and Anand, this struggle was profound, and the duo decided to take the entrepreneurship route. “Our mission was clear—to offer authentic recipes like our grandmother used to prepare and to share the unified voice of South India globally.”
Established in 2015, Sweet Karam Coffee is a South Indian snacking direct-to-consumer (D2C) brand known for its fusion of traditional Grandma recipes, presented with a modern touch through contemporary packaging and technology.
At present, the Chennai-based brand serves a range of South Indian sweets, snacks, in-house filter coffee blends, and ready-to-eat meal mixes made without palm oil and preservatives.........