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Google has launched a new proposal for a successor to cookies from its Privacy Sandbox initiative, Topics, which replaces its previous proposal,...
Brands have boosted their profits by £268m over the past four years by optimising their ad spend on news brands, a study from Newsworks has found....
Google’s UK consumer marketing director Graham Bednash has left the company to take up the role of global vice-president brand at Cambridge-based...
Snapchat owner Snap is aiming to “reinforce [its] global leadership positioning in AR” and “elevate the overall AR ecosystem” with the launch...
Brands and their partners must start thinking about “a future that extends beyond what fits in the palm of your hand”, Nicola Mendelsohn, vice-...
While everyone’s experience of the pandemic was different, one thing that has united almost the whole population of the UK, and many other...
Almost all buyers at media agencies plan to spend on in-game advertising within the next four years – but many are still failing to grasp the size...
It’s nothing new: way back in 2015, a Campaign US survey found that more than a third of adland employees described their company’s morale as...
Microsoft has launched what it says is the UK’s first digital billboard campaign to feature British Sign Language across a series of major...
Advertising is failing to effectively recruit and represent people from working-class backgrounds, thanks to an obsession with the AB...
The Post Office has pounced on Monday’s Facebook outage to promote the reliability of "snail mail", with a tactical out-of-home ad from Ogilvy. The...
Habitat, the home furnishings brand owned by Sainsbury’s, is aiming to reposition itself as a brand with something for everyone, by resetting...
A woman takes flight from within the oppressive atmosphere of a traditional bank before smashing through the building’s glass ceiling and performing...
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