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Rahul Sachitanandcampaign |
Despite spending significant time and money in upgrading their media strategies, some of the world's biggest advertisers appear to be struggling to...
Lululemon is launching its largest, fully integrated global brand advertising campaign to date and began its first broadcast TV campaign, titled...
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Seven years after its last brand refresh, Visa, the global finance giant, is changing again. This time, its new identity, "Meet Visa", is a nod to the...
Kotex, the century-old sanitary products brand from Kimberly-Clark, is refining its business and brand purpose in Asia-Pacific by taking a nuanced...
In its latest quarterly results, food giant Nestlé for the first time began reporting the performance of its Nespresso business unit separately. You...
The Cannes Lions International Festival of Creativity is under fire for a perceived lack of diversity among the deans of the Roger Hatchuel Academy...
A year ago, Booking.com, the Amsterdam-based travel and leisure portal, faced a Covid-led wipeout of its business. As the pandemic swept across the...
Consumer goods giant Procter & Gamble (P&G) continued to benefit from heightened pandemic-driven hygiene and cleaning fastidiousness from consumers,...
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