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Charlebois: Hey vegans, provocative advertising about dairy will only polarize people

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16.07.2019

Vegan groups are using billboards these days in the Atlantic region to denounce dairy-farming practices, and telling consumers that “dairy is scary.” Some of these ads show a picture of a young calf, saying that someone “took it’s mom, it’s milk, then it’s life.” All this is to encourage people to switch to a plant-based diet.

These billboards have attracted some attention, and based on some reports, they are about to spread across the country. Consumers here have not seen such ads in a few years, but it’s hard to imagine how they won’t fuel the divide between anti-meat advocates and barbecue enthusiasts, especially at this time of year.

Canada’s is home to about 460,000 vegans, according to the latest estimates by Dalhousie University. In addition, there are almost 2.7 million vegetarians in Canada. That number is increasing, and it’s estimated that the number of Canadians going meatless or eating less meat could exceed 10 million by 2025. The rise of plant-based diets has allowed vegans and others who follow meatless diets to come out of hiding. Most consumers adhering to a strict dietary regimen without meat have had to make most of their meals at home. In recent years, with the help of Beyond Meat and other players, plant-based........

© Winnipeg Sun