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TOWHEY: Canada should spend its ad dollars at home

4 0 0
10.02.2020

As a Canadian TV watcher, I am not permitted to see U.S. commercials during the Super Bowl broadcast — Canadian ads must be inserted in their place.

Canadian broadcasters are required to produce and air a minimum percentage of Canadian content on their channels. Now, federal regulators want to extend a similar Canadian content rule to cover foreign streaming services that sell to Canadian consumers.

But, when the federal government increased its advertising spend before the last election to almost $59 million — to reach Canadian citizens, in Canada, with Canadian messages — it spent most of those hard-earned Canadian tax dollars on American media platforms.

Something doesn’t seem right.

When the government of Canada buys advertising to tell you how well it’s doing, or who qualifies for a disaster benefit, or how to access parental leave benefits,........

© Winnipeg Sun