LOCAL LEGENDS: Jonathan Strauss: Driving innovation and leadership in event management for 30 years |
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December 2025 Strauss event & association management is celebrating an incredible milestone: 30 years of strategic success in helping organizations grow and shine. Based in Winnipeg, Manitoba, the company has earned a solid reputation across Canada for its outstanding work in event and association management.
A Humble Beginning and Enduring Vision
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The journey began in 1995, when Jonathan Strauss, then 16, launched Strauss event & association management. It was a scrappy start, operating as a one-person startup fueled by determination and big dreams. Jonathan bravely became an entrepreneur.
Over the years, the company has undergone a dramatic transformation. What began as a simple operation has evolved into Canada’s first AMC Institute-accredited association management company. This achievement reflects Jonathan’s ambition and unwavering commitment to elevating industry standards.
When we think of Strauss, we associate it with growth and success. The company now manages a diverse array of associations across various sectors, from healthcare to education. Strauss helps organizations plan large-scale events, conferences, and trade shows, positioning itself as a leader in innovation.
“Reaching 30 years is both humbling and inspiring,” Jonathan reflects. “This milestone is about more than longevity. It’s about the relationships, trust, and teamwork that have defined our journey.” Behind every successful event is a strong team; collaboration is key to creating remarkable experiences.
Jonathan is continuously seeking ways to innovate, emphasizing the importance of evolution in an ever-changing market.
He understands that relationships are central to business success. By fostering trust with clients and stakeholders, Jonathan ensures that their needs are met effectively. His commitment to integrity has earned him a well-respected reputation among peers in the industry.
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