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It's hard to find good olive oil, and the USDA is making it harder

1 4 12
11.03.2019

Grocery shelf placement of products is a deeply studied science. The competition for a front and eye level location on a shelf at a grocery store can be intense, as thousands of companies struggle to make their products visible and attractive to consumers. Another competitive advantage: labels attesting to product quality and healthiness. These are a dime a dozen, but they can make or break the profitability of a product. And shoppers reasonably expect these labels to have at least an iota of truth to them.

But for products such as olive oil, it could be hard for consumers to see the difference between delicious and rancid batches, and normal market signals about brand quality are subverted by the U.S. Department of Agriculture's disastrous olive oil labeling program. Rather than continue to deceive customers at taxpayers’ expense, the USDA should let olive oil companies fate rest in the hands of consumers and not faux quality labels.

Unbeknownst to most consumers, the olive oil market is marred by countless bad actors peddling mediocre........

© Washington Examiner