Finnish trains or finishing ‘Worst Ex Ever’: is that even a choice?

May 26, 2026 — 5:30pm

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There is a moment in every good piece of Nordic noir cinematography when the world-weary detective protagonist, having accosted his suspect in the nearest boggy swamp, gets him by the scruff of the neck and fixes him with a look that is equal parts utter contempt and withering disdain.

Prospective visitors to Scandinavia might find themselves wearing much the same expression this week, after they hear about “Binge Finland”, a piece of marketing flim-flammery that is to its intended target – streaming service addicts – what a plate of poached reindeer is to vegans.

The campaign, by Finnish national railway operator VR-Group, has been designed to encourage people to “replace streaming marathons with real-world experiences”, which presumably includes being granted an audience with whichever Year 8 social studies student dreamed up the slogan “this summer, binge Finland, not TV”.

Since screen addicts – or, as VR-Group would have it, “true binge-watchers” – are probably halfway through an important episode of Worst Ex Ever and cannot be disturbed, here’s the download on Binge Finland.

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