Are we being cheated on prices? ACCC and supermarkets slug it out in court |
Are we being cheated on prices? ACCC and supermarkets slug it out in court
April 21, 2026 — 1:45pm
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It is telling that both our supermarket giants have decided to push back in court against allegations from the consumer regulator that they misled their customers with faux price discounts.
The Australian Competition and Consumer Commission has been on a mission to hold the big supermarkets to account and stands ready to act when new price-gouging laws come into force this year. The laws follow the consumer watchdog’s inquiry into the grocery giants last year, which failed to come up with any findings on excessive pricing.
Now, the ACCC’s credentials will be tested by its court cases against Woolworths and Coles targeting the two supermarket groups and their treatment of customers.
This court battle is about more than the prices of Tim Tams, Coke and dog food. For the ACCC, this legal........