The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

How the Wisconsin governor’s race became a data center hate-off

Both candidates are trying to surf the anti-tech wave — without fully betraying the AI boom’s beneficiaries.

The general election for Wisconsin governor is now a week old. But the past seven days of debate between the race’s Republican and Democratic candidates can be paraphrased in just two lines:

“My opponent is a shill for Big Tech who wants to build data centers over Wisconinites’ farms, parks, preserves, graves — and, possibly, Lambeau Field.”

“I know you are, but what am I?”

The Republican nominee, Congressman Tom Tiffany, has been the aggressor in this argument. Tiffany has branded his Democratic rival David Crowley as “Data Center David,” spotlighting the Milwaukee County Executive’s past support for turning Wisconsin into a “data hub” for “the entire globe.” In the Republican’s telling, Crowley is a corporate stooge eager to let Wisconsin’s “lakes run dry” and its “family farms” get “paved over,” just to generate higher profits for his Silicon Valley paymasters.

• Republican Tom Tiffany has made data centers the focus of Wisconsin’s governor’s race.• But his policies on hyper scale development aren’t much different than David Crowley’s.• Some Wisconsin labor unions and municipalities benefit a lot from data center projects.• Crowley and Tiffany have held off on embracing a moratorium for that reason.

Crowley has returned fire. The Democrat has insisted that every Wisconsin community should have veto power over any data center project within its territory — and that new computing campuses anywhere in the state must comply with strict regulations. Meanwhile, Crowley has argued that Tiffany is the race’s true corporate shill, noting that the member of Congress voted for tax cuts that benefit Big Tech (paid for with cuts to Medicaid and food stamps), permitting reforms that made data centers easier to build, and a ban on state and local AI regulations. “Congressman Tiffany loves data centers,” Crowley warned in a recent statement.

Meanwhile, it’s not clear how much they actually disagree on what they would do about the issue as governor.

The Wisconsin governor’s race has quickly become the most prominent flashpoint in the national war over data centers. And it’s not hard to tell which side is winning. On Tuesday, Josh Shapiro, the moderate Democratic governor of Pennsylvania, announced a suite of measures to slow and block “predatory” data center developments, after having previously led efforts to attract them.

If the public’s views on data centers are increasingly clear, the substantive issues remain unsettled. And the politics are more complicated than polling alone would indicate: Key constituencies in both the Democratic and Republican parties remain invested (literally and figuratively) in hyperscale development. Even as Tiffany and Crowley spar over who would do more to curb the data center menace, their actual policies quietly reflect these tensions.

How data centers became a flashpoint in Wisconsin

On first glance, Crowley and Tiffany’s back-and-forth on data centers looks odd in multiple respects. For one thing, Republicans do not typically accuse Democrats of trying too hard to spur corporate investment — nor of doing too little to protect the environment. For another, Crowley and Tiffany seem to appear to largely agree about data center policy, which makes their emphasis on the issue sound a bit strange.

Upon closer inspection, however, Tiffany’s emphasis on the subject isn’t hard to understand.

Crowley just barely defeated socialist Assembly member Francesca Hong in the Democratic gubernatorial primary. And data center policy was among the key divides in that contest, according to Crowley himself: Hong championed a statewide moratorium on data centers, while Crowley merely favored imposing tight guardrails on their development.

What’s........

© Vox