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To make friends, join a club. To join a club, find an activity fair.

These citywide events are a low-stakes way to meet people and combat loneliness.

Photography by Hannah Beier for Vox

Caitlin Squier-Roper, 45, recently discovered an intriguing club on Instagram: Philly Cooks a Book, a monthly meetup where locals prepare and share an assigned recipe from a specified cookbook. She could’ve enrolled through the group’s social media and shown up to a meeting, dish in hand, not knowing a single soul. So she held off on joining.

It wasn’t until Squier-Roper and her husband Anthony Fernandez, 42, attended the Philadelphia Activities Fair that she decided to get involved. Squier-Roper and Fernandez recently moved to Philadelphia after living in Seattle for over a decade and didn’t have a network in their new city beyond their families. When they heard about the Activities Fair, a one-day exhibition of clubs, civic groups, and community organizations enrolling new members, the couple thought it the perfect opportunity to spread their social wings.

Thousands of other people had the same idea.

On a Sunday in April, around 2,300 attendees crowded every inch of available space in a historic downtown civic center to discover, and potentially sign up, for a club. Outside, it was the perfect kind of spring day: abundant sunshine, a light breeze, giving way for the serendipitous pop-ins from curious passersby. Inside, spectators shuffled, shoulder to shoulder, in single-file lines up and down the building’s winding staircase and through two rooms of tables representing more than 40 clubs, including a community for Black artists, a book club but for podcasts, and an a cappella group, stopping to chat with organization leaders and join their ranks. It was in one of these glacial plods around the ground floor of the event space when I met Squier-Roper and Fernandez. They’d already signed up for the cookbook club, the a cappella choir, and a cycling group.

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The event itself, structured as it was, was novel for the couple and Squier-Roper said she was nervous to attend. “It seems out of the box and vulnerable,” she told me. But, looking around the room, she was in good company. “It’s helpful to see how many other people are here in the same searching situation,” she said. “It’s pretty cool.”

If Squier-Roper and Fernandez have felt socially adrift as of late, they certainly are not alone. The 2025 American Psychological Association’s Stress in America survey found that about half of US adults reported feeling isolated, left out, or lacking companionship at least some of the time. According to Harvard Graduate School of Education’s Making Caring Common Project’s 2024 survey, 21 percent of respondents said they were seriously lonely, over two thirds of whom felt like they lacked belonging in meaningful groups.

Loneliness has become something of a buzzword: The US surgeon general and the World Health Organization have issued warnings about its harms, and brands and startups shill their products as the potential solution. Despite the shallowness of viral marketing campaigns and AI chatbots designed to absorb the role of friends, the problem is serious. Decades of research supports the dangers of chronic loneliness and social isolation: increased cardiovascular health risks; links to personality disorders, suicide, cognitive decline, and depressive symptoms; even a higher likelihood of mortality.

How the self-care industry made us so lonely

Although many Americans say they’re lonely, and perhaps have become more aware of its negative impacts, they don’t seem to be prioritizing activities that foster connection. According to the American Time Use Survey, people spent nearly half of their waking time — more than six-and-a-half-hours — alone in 2024, compared to just under five hours in 2003. Young people spent 45 percent more time alone in 2023 than they did in 2010. What are we doing with all this time in solitude? Watching TV, staring at our phones, gaming, mostly.

Against this backdrop, a crop of community-minded organizers stumbled into a similar train of thought: People are disconnected (perhaps I am one of these people). My city has a treasure trove of........

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