The New Google Fitbit Air Just Hit the Market, And It’s Here to Judge Your Sleep, Stress, and Steps

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The New Google Fitbit Air Just Hit the Market, And It’s Here to Judge Your Sleep, Stress, and Steps

Finally, a distraction-free way to keep tabs on your health and workout data. No screen, just an understated fabric strap.

By Matt Jancer | Reviewed by Ysolt Usigan

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Fitbit had been a bit of a moribund brand lately. Its last fitness tracker—they’re not really jack-of-all-trades smartwatches—was the Fitbit Charge 6 in 2023. Plenty of people, myself included, began to wonder whether Fitbit’s owner, Google, was just going to sunset the entire brand in order to focus on its own Pixel Watch smartwatch lineup.

Then Google announced the Fitbit Air, the first all-new Fitbit product, earlier this month: the $100, no-screen Google Fitbit Air. The buzz online has been wild. Google hit on something with the Fitbit Air’s veering away from the smartwatch refrain of “more, more, more!” because there’s an awful lot of pent-up demand for........

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