Pratt isn't running for LA mayor like a politician – and it's working |
Spencer Pratt isn't running for mayor of Los Angeles like a politician; he's running as an American fed up with watching his city decline.
Focused and unbothered, the former reality TV star is gaining traction among everyday Angelenos the Democratic Party has spent years ignoring or taking for granted. Several AI-generated ads tied to Pratt's campaign capture why. One opens with three dads gathered around a neighborhood barbecue, the Hollywood sign looming in the background.
"I'm not MAGA or anything, but the city's kinda gone to s*** though, right?" Neighbor No. 1 says.
"Oh yeah," Neighbor No. 2 replies. "Jessica stepped on a needle at the playground the other day. I'm not MAGA or anything, though."
Neighbor No. 3 jumps in: "I'm not MAGA or anything, but have you been downtown lately? It looks like an episode of 'The Walking Dead.'" Then he quickly adds, "Not that I'm MAGA or anything, though."
"Spencer Pratt seems like he has some good ideas," Neighbor No. 1 suggests. "Not that I'm MAGA or anything."
The men agree they’re voting for Pratt, though they half-jokingly suggest keeping it from their wives. But the joke may be on Democrats: When the LA yoga moms and wives who typically vote blue realize they’re leaning the same way, as another similar ad suggests, there’s a sense of relief. They finally have permission to admit their frustrations out loud.
The jokes work, the anxiety feels real and the message is clear.
Spencer Pratt is tapping into a........